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With ambitions to train harder and get faster, Tony moved to Massachusetts and started training with a few top runners on Boston’s north shore. Unfortunately, his goals were often thwarted by injury, over-training, or ill-fitting shoes. Like many runners, he began working in the shoe industry where he learned everything he could about making footwear.
A nagging running injury leads Tony to suspect that unnecessary bulk may be disrupting runners’ natural form. He then helps launch a very different type of footwear, Vibram FiveFingers.
After 35 years in the industry, Tony knew there was still something missing from the market—a shoe that allowed runners to access the important benefits of natural running while maintaining some of their favorite features found in traditional running shoes. Intent on delivering the best natural running shoes in the world, Tony sets out to establish his own footwear company.
FOUNDED ON COMMON SENSE, SIMPLICITY, AND COMFORT, FOR RUNNERS SEEKING A MORE NATURAL RUNNING EXPERIENCE.
